Roger Sitkins and Zywave, Inc. Announce Strategic Partnership to Bring The Better Way Agency Program to Brokers

Milwaukee, May 21, 2015 – Today, Roger Sitkins, president of the Fort Myers, Florida-based Sitkins Group, Inc., and Zywave, Inc., a leading provider of software-as-a-service (SaaS) technology solutions for the insurance industry, announced a strategic partnership. The new partnership allows independent insurance agencies to subscribe to The Better Way Agency program exclusively through Zywave.

“The Better Way Agency program is truly transformational,” said Roger Sitkins. “We teach agencies how to move from a commodity-based business model to a relationship-based model—where every customer is profitable for the agency. Zywave’s technology allows agencies to go to market with The Better Way Agency strategies—providing a selling and service system that no one else offers. An agency can’t lose when they have the expertise, strategies and tools offered through our partnership.”

The Better Way Agency is a self-paced, on-demand program that focuses on total account selling: treating all clients as VIPs, annual account reviews, incentive compensation for sales and service staff, maximizing automation and filling the talent gap that exists in our industry.

“We’ve had a great relationship with Roger for years and have long recognized him as a thought leader in the insurance space,” said Dave O’Brien, president and CEO of Zywave, Inc. “The vision behind The Better Way Agency dovetails nicely with ours—driving profitable results for brokers in a dynamic marketplace. Our new partnership addresses a growing need for independent agencies: actionable growth strategies and the technology solutions to execute efficiently on those strategies.”

“Most independent agencies can’t compete with price-only selling against large, direct-writer competitors—but they can out-service them,” said Sitkins. “The Better Way Agency program teaches agencies how to change their service model and implement a management structure to support the change, all while increasing profitable growth.”

The Better Way Agency program will be available for subscription this fall.

For information about Roger Sitkins and his strategic training programs for agencies, visit To learn more about Zywave’s solutions and services for brokers, visit

About Roger Sitkins

Roger Sitkins, CEO of Sitkins Group, Inc., is the nation’s number one “Agency Results Coach.” Roger is an expert in the strategies of performance improvement and has helped more than 2,000 independent agencies build their dream businesses. He was the creator of The Vertical Growth Experience™ and established The Sitkins 100™ and Sitkins International. His latest offering is The Better Way Agency—a Web-based platform designed to help independent insurance agency owners create the agency of their dreams.

About Zywave

Zywave is a leading provider of SaaS technology solutions for the insurance industry. The company’s Canadian products include Web-enabled marketing communications and client resource portals. More than 3,000 brokerages worldwide—including 90 of the top 100 U.S. insurance firms—use Zywave’s proven solutions to differentiate themselves from the competition, enhance client services, improve efficiencies and achieve organic growth.

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