Roger Sitkins and Zywave, Inc. Announce Strategic Partnership to Bring The Better Way Agency Program to Brokers

Milwaukee, May 21, 2015 – Today, Roger Sitkins, president of the Fort Myers, Florida-based Sitkins Group, Inc., and Zywave, Inc., a leading provider of software-as-a-service (SaaS) technology solutions for the insurance industry, announced a strategic partnership. The new partnership allows independent insurance agencies to subscribe to The Better Way Agency program exclusively through Zywave. “The […]

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Here’s a resource to help you win business

A beautiful sunrise caught me off guard this morning, and what happened next was unusual for a Monday. I turned off my computer and sat with my coffee, doing nothing but watching the sunrise until all the pink was gone from the sky. I was shocked at myself, had I actually just turned off my […]

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Boost loyalty with consistent communication

I am the master of two Irish Soft-Coated Wheaten Terriers, Bridget, the “do as I please diva,” and Brady, “the obsessive hunter.” They love me unconditionally, always greet me with abandon and just somehow know the right time to just lie quietly next to me. This past winter, I decided obedience training would get me […]

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Make the most of your next networking event

Networking events are all about making connections with the right people, but all that effort invested is wasted if you don’t execute on the follow-up. Here’s how to take advantage of the leads you gather at your next networking event—so you can turn those contacts into sales. At the event Your follow-up work starts at […]

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Email ROI in 3 simple steps

I have lived the frustration of apparent client apathy. A meticulously crafted email – on point, clear and timely – may result in just a handful of clicks from your clients. Reality is, historic data proves it’s unreasonable to expect most clients to click where you ask them (or even read what you send them) […]

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Drip marketing 101 to grow your business

How are you differentiating? What are you doing to justify your commission? With just minutes of set-up time, you could be sending targeted resources to every client and prospect in your book—all year long. What is drip marketing? It means sending valuable content to clients and prospects each month to help support their business, strengthen […]

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Getting Intimate With A Crowd

This past February for Valentine’s Day, some entrepreneur in Milwaukee set up a drive-thru station at the area fairgrounds. Drivers could pull up and pick up cards, chocolates and flowers on the fly. Some said, brilliant; others said, what a sad testament to the fast, high-pressure times that we live in. It is interesting that […]

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Up the Client Interaction, Up the Satisfaction

Are you looking to increase your retention and drive more referrals? A good place to start is by evaluating your communication strategy. We just got results back from our annual survey of employers and found that receiving regular communication from their broker was top-of-mind. 75% of employers ranked “receiving regular communication” as important when selecting […]

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Zywave introduces automatic client engagement solution for Canadian insurance brokers

Client portal features automation to make a broker’s job easier while supporting client needs Milwaukee, WI – September 17, 2014 Clients today want more from their brokers, and many brokers aren’t delivering what clients expect. And it’s no secret why – brokers simply don’t have the resources to provide the proactive service clients today are […]

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